Case study
Foxy Box
SEO
SEO and UX improvements for an 18 location franchise
Role
Duration
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what we worked on
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Foxy Box is a multi-location hair removal franchise with 18 studios, where organic visibility and a smooth booking path are central to their growth.
Foxy Box’s website had strong brand presence but inconsistent SEO structure across service and franchise pages. Local pages weren’t fully optimized for search intent, the information architecture made it difficult for users to compare services or find their nearest location, and performance issues from heavy media and booking scripts slowed down key pages. The blog had untapped potential, with several educational topics and long-tail queries not yet captured.
Local SEO
- Created dedicated, structured pages for each franchise with location-specific content and optimized metadata
- Improved internal linking architecture to support stronger rankings for local terms
- Standardized on-page patterns to ensure consistency across all locations
Site Structure & UX
- Refined hierarchy, navigation, and page layout to make services easier to understand and compare
- Streamlined booking pathways to reduce friction and increase conversions
- Improved performance with caching, media optimization, and script consolidation
Content-Driven SEO
- Planned and wrote a series of high-intent, educational blog posts aligned with user search patterns
- Developed content that answered common waxing-related questions, captured long-tail queries, and supported location pages
- Optimized each article for structure, readability, and internal linking to strengthen topical authority
Results
- Significant increases in impressions, clicks, and bookings across franchise locations
- Blog posts now bring in a large share of monthly organic sessions and consistently support local rankings
- Stronger overall domain authority due to expanded, well-structured content
- Faster, more consistent performance across content-heavy pages and integrated booking flows
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