Foxy Box
Boosting Foxy Box's digital prowess: SEO and user experience optimization.
Role
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This work is NDA-Protected. Please contact me if you'd like to learn more.
Foxy Box, renowned for their quick, effective, and fun hair removal services, embodies a vibrant and engaging brand that’s as bold as their signature red color scheme. With 18 franchise locations, maintaining a robust online presence is crucial for their business success. I've been privileged to collaborate with Foxy Box in enhancing their website’s SEO, improving site speed, and optimizing the overall user experience.
Our ongoing efforts focus on making the Foxy Box website not only a reflection of their lively brand but also a powerhouse in search engine rankings.
Optimizing Local SEO for Broad Reach
With numerous franchises, local SEO was a critical factor in driving organic traffic and increasing local bookings. The challenge was to optimize each location's page without diluting the brand's overall SEO efforts. We tackled this by creating dedicated local pages for each franchise, carefully crafted with location-specific keywords and content. This approach not only boosted local search visibility but also improved the overall domain authority by providing a place for local businesses to link back to in their social media and other digital platforms.
Continuous Performance Improvement
Ensuring the website remains fast and responsive despite the heavy content and integrated booking system was crucial for retaining user engagement and satisfaction. Regular audits of site speed and user engagement metrics helped identify areas for improvement. We employed advanced caching techniques, optimized images and content delivery, and streamlined scripts and databases to enhance site performance.
By refining their site architecture and optimizing on-page elements, we've significantly improved visibility across all locations, attracting more traffic and increasing bookings. My work with Foxy Box continues to evolve, aiming to keep their digital presence as dynamic and energetic as the services they offer, ensuring they always stand out in the competitive market of beauty and wellness.
